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COMMUNICATING PRIVATE
PLACEMENTS VIA THE INTERNET - LEGALLY
ANALYST CONFLICTS
NETTING
OUT THEORY
THE
SUB-PRIME CRISIS
USE OF THE INTERNET FOR COMMUNICATING
APPROVED PRIVATE
PLACEMENTS TO PRE-QUALIFIED INVESTORS
THE NOTION THAT THE WORLD WIDE WEB COULD PROVIDE A
HOME FOR PRIVATE PLACEMENTS EXEMPT FROM SECURITIES ACT REGISTRATION MIGHT
AT FIRST SOUND IMPOSSIBLE. HOWEVER, THERE IS NO REASON THAT THE INTERNET
SHOULD BE AN IMPOSSIBLE ARENA FOR PRIVATE PLACEMENTS SIMPLY BECAUSE OF ITS
GLOBAL REACH. IF THAT POTENTIAL REACH CAN BE IN FACT LIMITED TO A
DISCREET GROUP OF SOPHISTICATED, RICH AND EXPERIENCED INVESTORS BY
SCREENING AND MONITORING TECHNOLOGY, THE GROUP WOULD BE AKIN TO A SMALL
RESTRICTED CLUB LOCATED INSIDE A GIANT HOTEL.
THE SEC FOR OVER A DECADE SANCTIONED THE USE OF THE
REG D PRIVATE OFFERING EXEMPTION BY PRE-QUALIFICATION OF GROUPS OF
ACCREDITED INVESTORS WHO WOULD RESPOND TO EXTENSIVE SOLICITATIONS BY
FURNISHING EXTENSIVE FINANCIAL DATA. (1)
IN A SIMILAR VEIN, THE SEC HAS TAKEN THE POSITION
THAT THE PRE-QUALIFICATION OF A NUMBER OF ACCREDITED OR SOPHISTICATED
INVESTORS ON A WEB SITE AND ELECTRONICALLY NOTIFYING THEM IN A SECURED
MANNER OF SUBSEQUENT PRIVATE PLACEMENTS WOULD NOT INVOLVE A “GENERAL
SOLICITATION:, AND THEREFORE WOULD ALLOW THE BUILDING OF INVESTOR
DATA-BANKS FOR PRIVATE OFFERINGS UNDER SEC REGULATION D. (2)
SECURED THIRD PARTY WEB-SITES MATCHING ENTREPRENEURS
WITH ACCREDITED INVESTORS, WHERE THE SITE HAS ESTABLISHED PRE-EXISTING
RELATIONSHIPS WITH ACCREDITED INVESTORS, IS GENERALLY PERMISSIBLE. USE OF
LARGE ACCREDITED INVESTOR LISTS, SUCH AS E-MAILS OR DIRECT MAILINGS, WOULD
BE APPROPRIATE IF THE LIST OWNER HAS ESTABLISHED SUBSTANTIVE PRE-EXISTING
RELATIONSHIPS WITH ACCREDITED INVESTORS. THE STRONGER THE RELATIONSHIPS
ESTABLISHED, THE BETTER. FOR EXAMPLE, BUYING OR RENTING A LIST FROM A
COMPANY OF ITS EXISTING PRE-EXISTING RELATIONSHIPS ARE NOT DETERMINATIVE.
THE FOLLOWING FACTORS SHOULD ALWAYS BE HEEDED: (1)
PRIOR TO VIEWING THE OFFERING, PROSPECTIVE INVESTORS SHOULD VERIFY THEIR
ACCREDITED STATUS; (2) SAFEGUARDS SHOULD BE IN PLACE TO ENSURE ONLY THOSE
TO WHOM THE SOLICITATION IS SENT ARE ABLE TO VIEW THE OFFERINGS.
IN APPROACHING THE GENERAL SOLICITATION QUESTION AS
IT RELATES TO ONLINE OFFERINGS, THE SEC HAS FOCUSED ON BROKER-DEALER
OPERATED WEBSITES AND THE
METHOD BY WHICH THEY QUALIFY THEIR CUSTOMERS. AS
NOTED, IT APPEARS THAT THE SEC HAS DEMONSTRATED CONSIDERABLE ACCEPTANCE OF
ONLINE OFFERINGS OPERATED BY BROKER-DEALERS. HOWEVER, THE SEC HAS
ROUTINELY RESISTED PROVIDING NO-ACTION RELIEF TO NON-BROKER-DEALER WEBSITE
OPERATORS. IN DOING SO, THE SEC HAS REPEATEDLY RELIED UPON ITS HIGH
COMFORT LEVEL WITH THE TRADITIONAL METHODS OF BROKER-DEALER FIRMS DESIGNED
TO ESTABLISH A “PRE-EXISTING, SUBSTANTIVE” RELATIONSHIP WITH PROSPECTIVE
INVESTORS. THIS IS BECAUSE BROKER-DEALERS ARE REQUIRED UNDER THE
SELF-GOVERNING FINRA RULES TO DEAL FAIRLY WITH, AND MAKE SUITABLE
RECOMMENDATIONS TO, THEIR CUSTOMERS. BUT REMEMBER THE SEC’S PLEDGE THAT
THE ABSENCE OR PRESENCE OF A GENERAL SOLICITATION IS ALWAYS DETERMINED ON
A CASE-BY-CASE-BASIS, TAKING INTO ACCOUNT ALL RELEVANT FACTS AND
CIRCUMSTANCES.
BASED ON SEC RELEASE 33-7233, EXAMPLE 21, IT APPEARS
THE SAFEST ONLINE PRIVATE OFFERING UNDER REGULATION D WILL INVOLVE: (A) A
PASSWORD-PROTECTED WEBSITE (KNOWN AS A WEB-FRONT) DIRECTLY OPERATED BY A
BROKER-DEALER FIRM (AS OPPOSED TO AN UNLICENSED THIRD PARTY), (B) USE OF A
COMPREHENSIVE, GENERIC (NON-OFFERING SPECIFIC) PRE-SUITABILITY
QUESTIONNAIRE THAT ELICITS SUFFICIENT INFORMATION TO PERMIT A THOROUGH
EVALUATION OF THE PERSPECTIVE INVESTOR’S FINANCIAL STANDING, PAST PRIVATE
PLACEMENT INVESTMENT EXPERIENCE AND SOPHISTICATION LEVEL, AND (C) A
REQUIREMENT THAT A SUFFICIENT AMOUNT OF TIME LAPSE BETWEEN THE RESPONSE TO
THE QUESTIONNAIRE AND ACTUAL PARTICIPATION IN A PRIVATE OFFERING I.E. LAMP
TECHNOLOGIES (MAY 29, 1997) (SEC RECOGNIZED A 30 DAY WAITING PERIOD AFTER
THE QUALIFICATION OF THE INVESTORS.
WHILE THE TIME MAY COME WHEN THE SEC WILL TRULY
EMBRACE AN ONLINE REGULATION D OFFERING SPONSORED BY A NON-BROKER-DEALER,
CURRENTLY THE SEC HAS SHOWN PRACTICALLY NO SUPPORT FOR SUCH OFFERINGS.
LETS PROVIDE SOME BACKGROUND.
THE FUNDAMENTAL PREMISE OF A PRIVATE PLACEMENT COMES
FROM SECTION 5 OF THE SECURITIES ACT FO 1933 WHEREBY, “IT IS UNLAWFUL FOR
ANY PERSON TO SELL SECURITIES BY MAKING USE OF MEANS OR INSTRUMENTS OF
TRANSPORTATION OR COMMUNICATION IN INTERSTATE COMMERCE UNLESS A
REGISTRATION FOR THE SECURITIES HAS BEEN FILED WITH THE COMMISSION 15
U.S.C. #77(E).
THIS IS FURTHER STATED IN SECURITIES ACT RELEASE NO.
33-4552 (NOV. 6, 1962) – “NEGOTIATIONS OF CONVERSATIONS WITH OR GENERAL
SOLICITATIONS OF AN UNRESTRICTED AND UNRELATED GROUP OF PROSPECTIVE
PURCHASERS FOR THE PURPOSE OF ASCERTAINING WHO WOULD BE WILLING TO ACCEPT
AN OFFER OF SECURITIES IS INCONSISTENT WITH A CLAIM THAT THE TRANSACTION
DOES NOT INVOLVE A PUBLIC OFFERING EVEN THOUGH ULTIMATELY THERE MAY ONLY
BE A FEW KNOWLEDGEABLE PURCHASERS”.
THIS PROHIBITION OF A “GENERAL SOLICITATION APPLIES
TO ANYONE ACTING ON BEHALF OF THE ISSUER I.E. A BROKER DEALER OR ITS
REPRESENTATIVES. SEC RULE RULE 502(C) PRECLUDES THE USE OF:
·
ANY ADVERTISEMENT, ARTICLE, NOTICE OR OTHER COMMUNICATION
PUBLISHED IN ANY NEWSPAPER, MAGAZINE, OR SIMILAR MEDIA OR BROADCAST OVER
TELEVISION OR RADIO, AND
·
ANY SEMINAR OR MEETING WHOSE ATTENDEES HAVE BEEN
INVITED BY ANY
SOLICITATION OR GENERAL ADVERTISING.
NO COLD CALLING IS
PERMITTED.
TO AVOID ENGAGING IN A GENERAL SOLICITATION, ONE
SHOULD:
·
LOOK TO THE EXISTENCE OF A SUBSTANTIVE RELATIONSHIP THAT
EVIDENCES A PERSONS INVESTMENT SOPHISTICATION. SEE E.G. E.F. HUTTON & CO.
(AVIL. NOV. 3, 1985) (FINDING THAT BROKER-DEALERS COULD ENSURE RULE 502(C)
COMPLIANCE BY ESTABLISHING A SUBSTANTIVE AND PRE-EXISTING RELATIONSHIP
WITH THE OFFEREES) AND
·
USE OF QIB (QUALIFIED INSTITUTIONAL BUYER ) LISTS.
THE SEC DOES NOT CONDONE THE PRACTICE OF INVESTOR
“SELF-CERTIFICATION” OF ACCREDITATION OF SOPHISTICATION ALONE, PRIOR TO
GAINING ACCESS TO A PRIVATE OFFERING. THERE HAS TO BE, IN ADDITION, A
SUBSTANTIVE PRE-EXISTING RELATIONSHIP.
A BROKER-DEALER MAY ESTABLISH A PROGRAM OF CONTACTING
PERSONS TO ESTABLISH A GROUP OF POTENTIAL CLIENTS WHO ARE ELIGIBLE TO
PARTICIPATE IN FUTURE PRIVATE PLACEMENTS UNDER REGULATION D SO LONG AS:
THE SOLICITATION IS GENERIC AND NOT MADE IN
“CONTEMPLATION” OF AN OFFERING AND OFFERED SECURITIES BEING OFFERED, OR
CONTEMPLATED FOR OFFERING, AT THE TIME OF THE INITIAL CONTACT: AND
(A)
A SUBSTANTIVE RELATIONSHIP IS ESTABLISHED WITH THE CLIENT BETWEEN
THE TIME OF THE INITIAL CONTACT AND THE LATER OFFERING. (IT IS ESTIMATED
THAT IF NO PERSON SOLICITED WOULD BE SENT ANY OFFERING MATERIALS WITHIN 45
DAYS AFTER THE DAY THAT THEY WERE INITIALLY CONTACTED, AND/OR WITHIN 30
DAYS OF BEING PROPERLY QUALIFIED, THAT WOULD SUFFICE).
PRIOR RELATIONSHIPS:
A.
THINK OF ALL THE GROUPS YOU BELONG TO OR ARE ASSOCIATED WITH, I.E.
CHARITIES, REAL ESTATE OR STOCK INVESTMENT CLUBS, SERVICE CLUBS AND
ASSOCIATIONS.
B.
BUILD A LIST QUICKLY FROM YOUR NETWORK OF FAMILY, FRIENDS, FORMER
SCHOOLMATES, ASSOCIATES AND ORGANIZATIONS. PEOPLE THAT YOU KNOW OR HAVE
HAD PRIOR BUSINESS DEALINGS WITH, QUALIFY FOR THAT “PRIOR RELATIONSHIP”
TEST. YOU MUST KNOW OR DETERMINE SPECIFICS ABOUT THEIR FINANCIAL
WHEREWITHAL I.E. INCOME, NET WORTH, INVESTMENT OBJECTIVES, RISK TOLERANCE
AND PRIOR PRIVATE PLACEMENT INVESTMENT EXPERIENCE AND OVERALL INVESTING
SOPHISTICATION.
C.
DEVELOP A PRE-SUITABILITY QUESTIONNAIRE TO DETERMINE THESE FACTORS
(Exhibit C). THIS FORM CAN BE USED WITH PROSPECTIVE INVESTORS TO HELP
BUILD A PRE-EXISTING RELATIONSHIP. THIS QUESTIONAIRRE MUST ASSURE PRIVACY
AND CONFIDENTIALITY AND ASKS THE KIND OF QUESTIONS TO HELP DETERMINE IF
THE INVESTOR MEETS THE SUITABILITY REQUIREMENTS OF THE OFFERING, ALLOWS
YOU TO LEARN OF THE INVESTMENT OBJECTIVES AND PAST INVESTMENT EXPERIENCE
OF THE POTENTIAL INVESTOR AND ESTABLISHES THE DATE THAT YOU FIRST MET THE
PROSPECTIVE INVESTOR. THE ESTABLISHMENT OF THE DATE IS IMPORTANT, AS THE
PROSPECTIVE INVESTOR CANNOT PURCHASE UNITS IN A PRIVATE OFFERING THE
BROKER DEALER HAS AVAILABLE ON THE DATE OR IS CONTEMPLATING AS OF THAT
DATE.
D, YOUR LIST OF RELATIONSHIPS CAN BE EXPANDED
VICARIOUSLY, BY ASKING YOUR LAWYER, ACCOUNTANT, AND/ OR BANKER TO MAKE
MATERIAL AVAILABLE TO POTENTIALLY ACCREDITED PURCHASERS WITH WHOM THEY ARE
ACQUAINTED.
E. KEEP GOOD RECORDS – DOCUMENT THE PRIOR
SUBSTANTIVE PRE-EXISTING RELATIONSHIP. IT IS CRITICAL TO KEEP CAREFUL
RECORDS IDENTIFYING ALL OFFEREES, EVEN THOUGH THE NAMES DO NOT APPEAR ON A
MASTER MAILING LIST. IF AN INTERMEDIARY IS USED, IT IS IMPORTANT TO
MEMORIALIZE THE INTERMEDIARY’S ACTIVITIES. WITH GOOD RECORDS IT BECOMES
EASIER TO PROVE THAT SOLICITATION WAS CONTROLLABLE AND NOT
INDISCRIMINATE.
SEMINARS
YOU MAY USE EMAIL,
TELEPHONE, LETTERS OR BETTER YET AN EDUCATIONAL SEMINAR TO “INFORM” AND
“QUALIFY” POTENTIAL INVESTORS FOR A DEAL TO BE OFFERED LATER.
YOU CANNOT DO A SEMINAR,
OFFERING A PRIVATE PLACEMENT TO THE GENERAL PUBLIC, CURRENTLY AVAILABLE OR
CONTEMPLATED. THAT WOULD CONSTITUTE A GENERAL SOLICITATION, WITHOUT
QUESTION.
IN MARCH, 2005, THE NASD,
(NOW FINRA) THE ORGANIZATION THAT GOVERNS THE ACTION OF LICENSED
SECURITIES REPRESENTATIVES AND WORKS UNDER THE AUSPICES OF THE SEC, ISSUED
NOTICE OT MEMBERS 05-18, THAT DEALS WITH THE ISSUE OF SOLICITATION OF
INVESTORS, SPECIFICALLY IN THE TENANT-IN COMMON INDUSTRY, AND GIVES
PROMOTERS OF GROUP INVESTMENTS INSTRUCTION AS TO HOW TO ATTRACT INVESTORS
WITHOUT VIOLATING THE RULES OF SOLICITATION IN PRIVATE PLACEMENTS. THE
NOTICE STATES:
“MEMBERS HAVE
REQUESTED GUIDANCE WITH REGARD TO TWO SPECIFIC METHODS OF SOLICITATION OR
ADVERTISING. IN THE FIRST SCENARIO, A REGISTERED REPRESENTATIVE WHO ALSO
HOLDS A REAL ESTATE LICENSE SOLICITS POTENTIAL INVESTORS BY ADVERTISING A
“REAL ESTATE” SEMINAR. AT THE SEMINAR, INVESTORS ARE GIVEN A PRESENTATION
OF TIC EXCHANGES AND ARE MADE AWARE THAT THE MEMBER OFFERS TIC INVESTMENTS
TO ITS CUSTOMERS.
SINCE THE ADVERTISEMENT
FOR THE SEMINAR WOULD BE A GENERAL SOLICITATION, AND SINCE THE REFERENCES
TO THE TIC INVESTMENTS CURRENTLY BEING OFFERED BY MEMBERS WOULD BE DEEMED
AN OFFER OF THOSE SECURITIES, THE MEMBERS ENGAGED IN SUCH OFFERINGS WOULD
NOT BE ABLE TO RELY ON THE EXEMPTION FROM REGISTRATION FOR PRIVATE
PLACEMENTS UNDER REGULATION D.
IN THE SECOND SCENARIO,
MEMBERS PLACE ADVERTISEMENTS IN NEWSPAPERS AND MAGAZINES THAT INDICATE
THAT THE MEMBER SELLS TIC INTERESTS, BUT THE ADVERTISEMENTS DO NOT
IDENTIFY ANY PARTICULAR TIC INVESTMENT FOR SALE BY THE MEMBER. SINCE THE
ADVERTISEMENT ITSELF IS A GENERAL SOLICITATION, THE ISSUE FOR MEMBERS IS
WHETHER THE ADVERTISEMENT INCLUDES AN OFFER OF SECURITIES.
IN GENERAL SUCH AN
ADVERTISEMENT WOULD NOT BE DEEMED AN OFFER OF SECURITIES IF;
·
THE ADVERTISEMENT IS GENERIC
·
THE ADVERTISEMENT IS NOT BEING MADE IN CONTEMPLATION OF AN
OFFERING; AND
·
THE BROKER-DEALER HAS PROCEDURES TO ENSURE THAT AN INVESTOR
SOLICITED VIA THE ADVERTISEMENT WILL NOT BE OFFERED TIC’S THAT THE
BROKER-DEALER IS CURRENTLY OFFERING OR CONTEMPLATING OFFERING AT THE TIME
OF THE INITIAL CONTACT.
·
ADVERTISEMENTS THAT DO NOT MEET EACH OF THESE CONDITIONS ARE
LIKELY TO BE DEEMED GENERAL SOLICITATIONS AND INCONSISTENT WITH THE
CONDITIONS FOR PRIVATE PLACEMENTS CONDUCTED IN COMPLIANCE WITH REGULATION
D. MOREOVER, IN ADDITION TO MEETING THESE CONDITIONS, THE OTHER
REQUIREMENTS UNDER REGULATION D ALSO MUST BE MET, INCLUDING ESTABLISHING
AN ADEQUATE, SUBSTANTIVE, AND PRE-EXISTING RELATIONSHIP WITH THE POTENTIAL
INVESTOR AND COMPLETING A SUITABILITY ANALYSIS PRIOR TO OFFERING TIC’S TO
SUCH INVESTOR”
MOST REAL ESTATE AGENTS
ARE USED TO MARKETING REAL ESTATE TO THE PUBLIC THROUGH VARIOUS MEANS OF
ADVERTISING TO ATTRACT INVESTORS THAT ARE KNOWN TO THE AGENT. IN SELLING
INVESTORS DIRECT OWNERSHIP IN A PROPERTY, THERE ARE NO RESTRICTIONS
AGAINST THIS TYPE OF ADVERTISING. HOWEVER, WHEN SELLING OWNERSHIP IN A
GROUP THROUGH WHAT MIGHT BE DETERMINED TO BE A SECURITY, THERE ARE
RESTRICTIONS.
IT APPEARS THAT,
FOLLOWING THE ADVICE GIVEN IN THE NOTICE, A GENERIC ADVERTISEMENT OR
SEMINAR TO ATTRACT INVESTORS WHO ARE NOT KNOWN TO THE AGENT WOULD BE
ALLOWED IF THERE ARE NO DIRECT OFFERINGS OR SALES OF SECURITIES MADE
THROUGH THE ADVERTISEMENT OR AT THE SEMINAR.
IF THE ADVERTISEMENT OR
SEMINAR RESULTS IN THE AGENT MAKING CONTACT WITH A POTENTIAL INVESTOR, THE
ADVICE IS THAT THE AGENT KEEP RECORDS TO MAKE SURE THE INVESTOR DOES NOT
INVEST IN AN OFFERING THAT IS AVAILABLE AT THE TIME OR AN OFFERING IS
BEING CONTEMPLATED AT THAT TIME.
SEMINARS OR OTHER GENERAL
SOLICITATION TO THOSE WITH WHOM THERE IS NO SUBSTANTIVE PRE-EXISTING
RELATIONSHIP MAY ONLY BE MADE WITH THE INTENTION OF BUILDING A POTENTIAL
CLIENT BASE.
OFFERS AND SALES OF
SECURITIES TO THOSE PROSPECTS IDENTIFIED THROUGH A GENERAL SOLICITATION
MAY ONLY BE MADE
i)
AFTER A SUBSTANTIVE PRE-EXISTING RELATIONSHIP HAS BEEN ESTABLISHED,
ii) OF A PRODUCT THAT BECAME AVAILABLE AT LEAST 45 DAYS AFTER
THE ESTABLISHMENT OF THE RELATIONSHIP, AND iii) THAT WAS NOT CONTEMPLATED
AT THE TIME OF THE ESTABLISHMENT OF THE RELATIONSHIP.
DISCUSSIONS THAT WOULD
APPEAR TO BE GENERIC WOULD SEEM TO INCLUDE:
·
Discussions of the Internal Revenue Code
·
Reference material on real estate investing
·
LLC or TIC ownership concepts that do not mention an
offering or sponsor.
THE ACT OF MAKING AN OFFER
TO AN INVESTOR IS NOT A SOLICITATION PER SE, AND IN FEDERAL LAW, THERE ARE
NO LIMITS AS TO THE NUMBER OF OFFERS MADE, ONLY TO THE NUMBER OF
INVESTORS. HOWEVER, MAKING AN OFFER AS A RESULT OF A SOLICITATION IS THE
ACTION THAT IS REGULATED.
IN SUMMARY, IN MARKETING
PRIVATE PLACEMENTS TO ACCREDITED INVESTORS, ONLY, HERE ARE SOME SIMPLE
GUIDELINES TO FOLLOW:
1.
DOCUMENT HOW AND WHEN YOUR PRE-EXISTING RELATIONSHIP WAS ESTABLISHED
2. PAY NO
KICKBACKS OR FINDERS FEES TO ANYONE NOT LICENSED. ITS ILLEGAL! FEES MAY
NOT BE SPLIT WITH NON-REGISTERED PERSONS SUCH AS LAWYERS, ACCOUNTANTS OR
REAL ESTATE BROKERS.
HAVING SAID THAT, MANY OF
YOU ARE AWARE THAT THE NATIONAL ASSOC. OF REALTORS (NAR) AND THE SEC ARE
CONTEMPLATING COMING TO AN AGREEMENT REGARDING TIC COMMISSIONS. THE TIC
EXEMPTION PROPOSES THAT UNDER CERTAIN CONDITIONS, REALTORS WOULD BE EXEMPT
FROM THE FOLLOWING SECURITIES RULES:
* BANNING
ADVERTISING TO THE PUBLIC
* LIMITING TIC
OFFERINGS TO ONLY HIGH NET WORTH INDIVIDUALS
* PROHIBITING REAL
ESTATE BROKERS FROM RECEIVING REFERRAL
FEES FROM
SECURITIES BROKER-DEALERS.
THE CONDITIONS UPON WHICH
THE TIC EXEMPTION RELIES INCLUDE THE FOLLOWING AS PROPOSED:
·
THE INVESTOR SIGNS AN AGREEMENT ALLOWING THE REAL ESTATE
BEOKER TO ADVISE HIM/HER ON TIC DEALS BEING SOLD AS SECURITIES
·
THE REALTOR CANNOT ADVERTISE TENANT IN COMMON INVESTMENTS
·
THE SECURITIES BROKER DEALER DETERMINES ELIGIBILITY OF THE
INVESTOR
·
THE SELLER DISCLOSES AND PAYS THE BUYER’S BROKER A REFERRAL
FEE
·
THE REALTOR MUST SHOW THE BUYER TRADITIONAL REAL ESTATE
OPPORTUNITIES AS WELL AS TIC DEALS
·
THE REALTOR MUST ALSO BE FAMILIAR WITH COMMERCIAL REAL
ESTATE INVESTMENTS
THE NAR TIC EXEMPTION (IF
PASSED) EQUATES TO NEW POSSIBILITIES FOR REAL ESTATE BROKERS, WHO WILL NO
LEGALLY BE ABLE TO SHOW THEIR ATTRACTIVE TIC DEALS AND BE COMPENSATED
ACCORDINGLY.
3.
FOLLOW THE PATRIOT ACT.
A. BE
SENSITIVE TO MONEY LAUNDERING.
B. IDENTIFY
EVERY INVESTOR WITH A DRIVER’S LICENSE OR PASSPORT.
C. FOLLOW
PROCEDURES FOR PRIVACY AND PRESERVING CONFIDENTIAL INFORMATION.
4.
TAKE ONE EXTRA STEP AFTER THE INITIAL INTRODUCTION AND THE RECEIPT
OF THE PRE-EXISTING SUITABILITY QUESTIONNAIRE. CALL, WRITE OR E-MAIL THE
PROSPECTIVE CLIENT TO CEMENT THAT SUBSTANTIVE PRE-EXISTING RELATIONSHIP.
THEN DISCUSS THE SPECIFIC INVESTMENT OPPORTUNITY AFTER 30 DAYS.
5.
DOCUMENT THAT FINAL STEP WITH NOTATIONS TO FILE AS TO HOW THE
INVESTMENT MEETS THE INVESTORS INVESTMENT OBJECTIVES AND RISK TOLERANCE
ALONG WITH HIS PRIOR INVESTMENT EXPERIENCE. NOTE THE SIZE OF THE
SPECIFIC INVESTMENT IN RELATION TO THE CLIENTS LIQUID NET WORTH TO AVOID
UNDUE CONCENTRATION.
ANALYST'S CONFLICTS
In the Wall Street Journal, March 1, 2005, it was reported that arbitrators
in Florida ordered Merrill Lynch & Co. to pay $731,000 in compensatory
damages and $300,000 in punitive damages to Gary Friedman, a
medical-malpractice lawyer in Coral Gables, Fla. and his wife. The
award was predicated on Merrill's failure to disclose that its analysts had
conflicts of interest in recommending stocks.
An NASD panel ruled last month that Merrill analysts "were guilty of
intentional misconduct" in using a rating system that overvalued stocks
they were covering. The case is one of the first in which an investor
won punitive damages against a Wall street firm for conflicted stock
research. It also is significant because Mr. Friedman relied on
Merrill analysts to buy or hold 39 stocks that weren't involved in a $1.5
billion research settlement that Merrill and other Wall Street companies
made in 2003 and 2004, said the Freidman's lawyer Robert W. Pearce. He
said Merrill did investment-banking work for about two-thirds of the
companies in his client's portfolio at Merrill.
New York Attorney General Eliot Spitzer and other regulators charged the
firms with recommending stocks that they privately disparaged in order to
get investment-banking assignments from the companies. The
three-person NASD panel said it reviewed "clear and convincing
evidence" of analyst misconduct.
An SEC alert titled "Analyzing Analyst Recommendations"
issued by the SEC in June 2002, points out that "[W]hile analysts
provide an important source of information in today's markets, investors
should understand the potential conflicts of interest analysts might
face. Examples given by the SEC are analysts who work for firms that
underwrite or own the securities of companies the analysts cover, or
analysts who themselves own stocks in the companies they cover, either
directly or indirectly, such as stock-purchase pools in which they and their
colleagues participate. They may have participated in "venture
investing" where the analyst, the analyst's firm and the analyst's
colleagues acquire a stake in a start-up company by obtaining discounted,
pre-IPO shares.
The SEC alert states: "[Many] analysts work in a world with built-in
conflicts of interest and competing pressures ... [which] can create
pressure on an analyst's independence and objectivity." some of
the pressures identified by the SEC are investment banking relationships,
brokerage commissions, analyst compensation, and ownership interests in the
company who is the subject of the research rating.
Underwriting a company's securities offerings and providing other investment
banking services can bring in more money for firms than from brokerage
operations or research reports. The SEC alert points out what an
investment banking relationship may mean: The analyst's firm may be
underwriting the offering which means the firm has a substantial interest,
both financial and with respect to its reputation, in assuring the offer is
successful. Upbeat research reports and positive recommendations
published after the offering is completed may "support" new stock
issued by a firm's investment banking clients. Unfavorable reports may
hurt the firm's efforts to nurture a lucrative, long term investment banking
relationship because the reports may alienate a client or potential client
and cause the company to look elsewhere for its investment banking
services. It is no secret that brokerage firms are in intense
competition with each other for investment banking business. Favorable
reports and positive recommendations may induce the company to hire the firm
to underwrite a securities offering where an unfavorable report makes it
less likely the company will hire the firm as an underwriter to sell its
stock.
Positive-sounding reports can help the analyst's firm make money indirectly
by generating more purchases and sales of covered securities which, in turn,
result in additional brokerage commissions. analyst compensation can
put pressure on analysts to issue positive research reports and
recommendations. Until recently, most firms linked compensation and
bonuses, directly or indirectly, to the number of investment banking deals
the analyst landed or to the profitability of the firm's investment banking
division.
In June and July, 2001. Wharton finance professor Andrew Metrick told the
House Committee on Financial Services Subcommittee on Capital Markets:
"Its not unreasonable to say that if these analyst's were truly
independent we would not have had the bubble and crash that we did
have." Professor Metrick pointed out that "there were tons
of companies that were going public without profits, while, historically,
only biotech firms had done this". Other academics and Wall
Street observers pointed out that many analyst's continued to recommend
internet stocks long after it was clear that the bubble had burst, leading
investors who followed those buy recommendations to suffer deep
losses. Business Week Online (March 5, 2001 issue) reported that
investors lost $3 trillion in the stock market between March 2000 and March
2001.
Benjamin Mark Cole, author of the book "The Pied Pipers of Wall street
- How Analyst's Sell You Down the River," provided the subcommittee
with research studies showing that, in the early 1970's, brokerage
commissions supplied 60% of industry revenues. But commissions fell
after the federal government deregulated them in 1975, and commissions today
provide less than 16% of brokerage firm revenues. To replace
this loss, the industry turned to investment banking. In 1974, Cole
pointed out "the U.S. securities industry underwrote $42 billion worth
of stocks and bonds. In 1999, the industry underwrote 2.24 trillion,
more than 50 times the pre-1975 level."
The subcommittee considered a 1999 research study by Kent Womack, finance
professor at Dartmouth's Amos Tuck School of Business Administration, and
Roni Michaely, a professor at Cornell University, titled "conflict of
Interest and the Credibility of Underwriter Analyst
Recommendations." The Womack and Michaely study found
analyst's to be more optimistic about stocks underwritten by their own firms
than they were about stocks underwritten by others. But those
optimistic forecasts tended to be wrong: in the 24 months following
IPO's, stocks recommended by analysts associated with the underwriting firms
trailed stocks recommended by non-underwriters by 15.5 percentage
points. The underwriting analysts did much better when they
recommended stocks their firms had not underwritten. Womack and
Michaely also found that analysts' "buy" recommendations
outnumbered "sell" recommendations about six to one early in the
early 90's. By 1999, the study reported that the ratio had soared to
as much as 100 to 1. They concluded that buy recommendations by
analyst's from brokerage firms which had recently brought out offerings of
the stock in question "do show significant evidence of bias and
potential conflict of interest."
Investars.com, a company that tracks analysts' stock-picking performance,
performed a study that encompassed the period that included the dot-com
meltdown. The Investars study found that the investment-banking
conflict can have devastating effects on investor returns. In a look
at 19 major investment banks from January 1, 1997 through June 12, 2001, the
study found that a portfolio of stocks recommended by analysts whose firms
had "IPO relations" lost 51% of its value. At the same time,
the stocks recommended by analyst's without IPO relations fell by only
1%.
New York Attorney General Spitzer began a probe into possible analyst
conflicts in early 2001. Spitzer accused the major brokerage firms of
using upbeat stock research and positive recommendations during the 1990's
bull market to lure investment banking business to the detriment of the
small investors who relied upon the tainted research. A settlement
agreement, announced in December, 2002, required 12 major brokerage and
investment banking firms to pay multimillion-dollar fines totaling about
$1.5 billion and separate their stock research from their investment
business. The firms neither admitted nor denied the Attorney General's
charge that they had duped investors.
Salomon Smith Barney's former star telecom analyst, Jack Grubman, hyped many
of the telecom stocks, most notably maintaining "buy" ratings on
AT&T, Global Crossing and WorldCom while the stock values dropped
precipitously. Grubman's and Salomon's conflicts of interest did not
go entirely unnoticed by the Salomon retail sales force, with scathing
comments like,
- "Grubman's analysis and recommendations to buy (1 Ranking) WCOM
[Worldcom], GX [Global Crossing], Q [Quest] is/was careless";
- "His ridiculously bullish calls on WCOM and GX cost our clients
a lot of money";
- "How can an analyst be so wrong and still keep his job?
RTHM [Rhythm NetConnections], WCOM, etc.etc.";
- "Downgrading a stock at $1/sh. is useless to us";
- "How many bombs do we tolerate before we totally lose
credibility with clients?"
Source - SEC v.
Grubman Complaint, at #27, and see also # 22 - 26.
Yet, Grubman and his
boss at Salomon, Sandy Weill, did not care one whit for the retail customers
whose accounts were devastated by their fraud. In its civil complaint
filed against Grubman April 8, 2003, the SEC quotes a January 2001 email in
which he states,
"I never much worry about review. for example, this year I was
rated last by retail (actually had a negative score) thanks to T [AT&T]
and carnage in new names. As the global head of research was
haranguing me about this, I asked him if he thought Sandy [Weill] liked $300
million in trading commission and $400 million [only my direct credit not
counting things like NTT [Nippon Telecom] or KPN [KPN Quest] our total
telecom was over $600 million in banking revenues. So, grin and bear
it..." SEC v. Grubman Complaint at #28.
At about the same
time, Grubman emailed another friend admitting that he had upgraded AT&T
only to obtain Weill's help in getting his children into an exclusive
pre-school.
"You know everyone thinks I upgraded T [AT&T] to get lead for AWE
[AT&T Wireless Tracker]. Nope. I used Sandy to get my kids
into 92nd St. Y pre-school (which is harder than Harvard) and Sandy needed
[the AT&T's CEO's] vote on our board to nuke [John] Reed in
showdown. Once coast was clear for both of us (i.e. Sandy clear victor
and my kids confirmed) I went back to my normal negative self on T.
[AT&T's CEO] never knew that we both (Sandy and I) played him like
a fiddle". SEC v. Grubman Complaint at #99. The next
day, Grubman emailed the same friend to say, "I always viewed T
[AT&T] as a business deal between me and Sandy." Id at #100.
Salomon's complicity
in this conduct, among other things, resulted in the filing of a separate
SEC complaint against Salomon itself. These Salomon conflicts of
interest resulted in investment decisions based on tainted research,
damaging the firms retail clients, immeasurably. Grubman's illegal and
fraudulent conduct was so egregious that he has been banned for life from
the securities industry and fired by Salomon.
Salomon 's research
department, in effect, was little more than a marketing division for the
firm's investment bankers. Instead of placing the financial interests
of their small retail clients in the fore, as they had a fiduciary duty to
do, Salomon placed its investment banking profits and its relationships with
its investment banking clients ahead of its retail clients. Citigroup
(SSB) paid approximately $400,000,000 to the U.S. Government in a settlement
over its tainted research.
HOW IT HAPPENED
To understand how the present day relationship between investment banking
and equity research evolved, we must take a trip back in time. We will
examine the industry over two very specific periods. The first period
begins at the end of World War II (1945) and continues through the end of
fixed commission rates (1975). The second period stretches from 1975
to the end of the 1990's "Bull" market in early 2000.
Unfortunately, as investors now know with the benefit of perfect 20/20
hindsight, the tremendous stock market price gains of the 1990's were an
unsustainable bubble that has since burst. Measured against the
market's all-time highs, through the end of 2002, the Dow Jones Industrials
were down 32%, the S&P 500 had fallen 49% , while the NASDAQ Composite
Index was down a staggering 74%.
Over the 1945 - 1975 period, a symbiotic relationship developed among
research, sales, and trading at the large U.S. brokerage firms. The
system essentially worked in the following way....Working in the brokerage
firm's equity research department, "Sell" side analysts sought out
the stocks of the very best companies in their respective industry area to
recommend. At most firms, each industry group (such as aerospace,
automotive, construction, electrical equipment, retail, semiconductors,
telecommunications, etc.) had its own analyst. After conducting a
thorough review and analysis of all the firm's in their particular area of
expertise, the analyst wrote a detailed research report that recommended
certain stocks for purchase. The finished research report, which was
distributed to clients (via mailing lists during this era), also explained
the rationale behind the analysts recommendation, usually in considerable
detail. Once the research report on any given stock was published, the
analyst basically had to market his/her research to three audiences.
* The first audience was the analyst's own internal
institutional sales force.
* The second audience was the firms highest
producing retail brokers (if the firm had a retail business). At most
firms with a retail client base, only a certain select number of the
biggest commission-producing brokers were allowed to directly call and
/or otherwise directly interact with the equity research
analyst.
* Third, the analyst marketed his or her research to
counterpart "Buy" side institutional analysts and/or money
managers at large financial institutions such as Fidelity, Allstate,
Alliance Capital and Vanguard, among many others.
It was only by building a positive track record of "correct"
research calls over a period of time, that the analyst was able to build his
or her professional reputation, and win the confidence of the audiences
discussed above. Normally, all three audiences were skeptical of any
new analyst, and simply would not use any analyst that they did not know or
were not comfortable with. From the ongoing interplay among and
between this three sided relationship of equity research, sales and trading,
the brokerage firm would receive financial remuneration as the following
sequence of events occurred. the analyst would put out a
"buy" recommendation on a certain stock, the institutional sales
force and the firm's retail brokers would believe the veracity of the
analyst's story, and would then attempt to sell this investment
recommendation to their clients (either institutional or retail). If
institutional and/or retail sales were successful in selling this particular
research recommendation, the brokerage firms' trading department would
execute the trade(s). The commissions generated from the trade(s)
would pay the salaries of the analyst and the salesperson/broker, with any
residual monies going to the brokerage firm as profit. During this
era, before the end of fixed commission rates, and under this business
model, equity research was a "profit" center even after
substantial five and six-digit analyst salaries were factored
in.
With the end of fixed commissions in 1975, the U.S. brokerage industry
entered an entirely new era with increased levels of competition occurring
between and among the various firms as they pursued new clients and new
business opportunities. It was over this 1975-2000 time frame that the
following events took place:
1. In this much more competitive post 1975 world, commission rates
charged to the brokerage client fell dramatically, in many cases falling to
only pennies per share traded. In this environment and under changed
operating conditions, it was no longer possible for research and/or trading
to directly earn a profit.
2. Thus, the equity research department went from being a
"profit" center to being a "cost" center.
Moreover, it was because of these changed economic dynamics in the brokerage
industry that the new equity research/investment banking relationship was
born.
3. Despite dramatic market fluctuations in recent years, basic Initial
Public Offering (IPO) investment banking fees have changed little, and
remain at the 7% level where they have been for a number of years. In
other words, a $100 million IPO (which was generally viewed as a
"small" deal) would generate about $7 million in gross fees for
the lead underwriting firm, with the net gain usually being in the $4 to $5
million range, after expenses. Working with investment banking, equity
research could once again "pay the bills" while continuing to pay
analysts large salaries.
4. In the new highly competitive economic environment that arose in
the U.S. brokerage industry after the demise of fixed commissions, equity
research analysts became much more involved in looking for, soliciting and
supporting investment clients. As a result of this relationship with
investment banking, the average New York based equity research analyst could
earn a six-digit salary, while analysts who were highly ranked in the Institutional
Investor research poll could take home annual paychecks that stretched
out to seven, and in some cases even eight digits.
5. To manage the inherent conflict between the underwriting of new
securities (investment banking) and the publication of research about an
existing company's future business prospects (equity research) the SEC
promulgated rules and regulations that required a "Chinese Wall"
to be established between the two functions.
6. Conceptually, the "Chinese Wall" was erected by the
regulatory authorities to prevent the direct flow of information between
investment bankers (whose access to information in discussions with company
management often made them "insiders") and equity research, where
information about any particular company was supposed to be independently
gathered, compiled and analyzed. In the early years after the end of
the fixed commission era, the required "Chinese Wall" separation
between investment banking and equity research was rigorously
enforced. However, as practiced by the U.S. brokerage industry in the
1990's (with the de facto consent of the SEC, which did little to enforce
the "Chinese Wall" separation as originally envisioned), the
separation between investment banking and equity research became less and
less formal.
The old adage of "follow the money" will highlight what has
happened to brokerage firm equity research departments and equity research
analysts since 1975. During the fixed commission era, equity research
analysts could absolutely focus on making the best "stock market"
investment recommendations because that is how they built their professional
reputations and got paid. In those days, if an analyst recommended a
certain stock, successfully sold it to all the necessary target audiences,
and the price of that stock went up, the analyst was rewarded in two ways:
* First, the research analyst's professional
reputation was enhanced, as he or she became perceived as an industry expert
and a good stock-picker.
* Second, the analyst and the analyst's firm both
got paid because the business of recommending stocks and trading stocks,
particularly if the analyst's investment calls were timely and accurate, was
quite profitable.
In the brokerage industry environment of the late 1990's equity research and
trading were no longer profitable in and of themselves, while investment
banking remained highly profitable. In this setting, the research
analyst could potentially be faced with diverse situations that often
resulted in very different outcomes:
1. In the first case, and in what would be an ideal situation for the
equity research analyst, he or she would be able to recommend the stock of
an investment banking client based on that company's strong business
fundamentals. Next, when that firm's sales, earnings and stock price
all increased in line with stated forecasts, the analyst's professional
reputation was enhanced. In this situation, the investment banking
client was happy, and the analyst and his/her firm both got paid through the
investment banking side of the business.
2. However, the second situation we will examine is not nearly as
positive. What would happen if an investment banking client's
fundamental business story was not good, and would not normally merit a
positive investment recommendation? Then, assume that the investment
banking relationship with this particular firm remained highly profitable
for the brokerage firm. Would the research analyst write a negative,
but honest, assessment based on the company's underlying business
fundamentals, or would the analyst write a positive business review knowing
that it simply was not true?
3. If there were no threats against the analyst's job security
and/or income, most professional research analysts would write an accurate
assessment of a high profile investment banking client's business outlook,
even if it upset the management of the outside client firm. However, if the
analyst perceived that his or her job and/or income were at risk if the high
profile investment banking client were offended, then many analysts would
likely choose to be less than honest in their public commentary (either
written or oral).
4. Simply put, the "conflict of interest" situation
discussed above was quite prevalent in the U.S. brokerage industry of the
late 1990's. Unfortunately, it now appears that many analysts were
looking more to their own perceived self-interest (keeping their high paying
job), rather than clearly and honestly stating what they truly believed to
be the fundamental business outlook for any given investment banking
client.
5. In addition, given the increased focus on investment banking that
was keyed by the high level of profit generated by this activity in
the 1990's, many industry research analysts began actively searching for
private companies that could be taken public via an Initial Public Offering
(IPO). Often, these firms were small and not well known, and would
give the research analyst an ownership stake as compensation for setting up
the investment banking relationship.
6. If and when the IPO did occur, these analyst ownership positions
usually became quite valuable. However, if the analyst then uncovered
"bad news" about a company in which he or she had an ownership
stake, how likely were they to write a negative (but honest) report that
would negatively impact their personal wealth? Analysts having a
"vested interest" in the companies that they covered and then write about
it, is the second major "conflict of interest" that occurred during
the bubble market of the late 1990's.
This examination of the U.S. brokerage industry has highlighted how the
equity research department moved from being a "profit" center
during the fixed-commission era, to a "cost" center by the time
the "Bull" market of the 1990's rolled around. While this
change in internal industry dynamics certainly can explain some of the
increased pressure that was faced by the "Sell" side equity
research analyst over the 1975 through 2000 period, it does not explain why
brokerage firm legal and compliance departments allowed the "Chinese Wall"
separation between equity research and investment banking to become
meaningless. In fact, as highlighted in a number of Wall Street
Journal articles, at least one large brokerage firm had a number of
equity research analysts report directly to senior investment bankers.
Neither, in spite of structural dynamics, is there a satisfactory
explanation for the reason that the U.S. brokerage industry was left to its
own devices by regulators during the latter part of the 1990's. Nor
does the change in industry dynamics explain why senior management and/or
senior investment bankers allowed highly inflated business forecasts to go
unchallenged to the investing public as if these projections were derived
through truly independent research.
Did a number of large U.S. brokerage firms simply have their senior
management and investment banking leadership positions filled by dishonest
people, or was there some other dynamic at work here? Between 1982 and
1992, the three large brokerage firms did not combine the efforts of
different departments into a single-minded pursuit of new business
opportunities. In other words, a research analyst would initiate
coverage on stocks he or she believed had the most upside price potential,
without looking at the underlying company for commercial banking, investment
banking, mergers/acquisitions, and/or other related new business
opportunities. After 1992, this began to change rapidly as a number of
large brokerage firms merged with commercial banks, investment management
companies, and insurance companies who were searching for distribution of
"other" financial products. Research analysts now began to
get calls from senior persons in other departments of the firm who were
looking to leverage the research relationship in an effort to win new
business in both traditional and non-traditional areas. If you were
senior to the person calling with the request, you could readily say
"no" if you did not like what was being proposed. However,
if the person calling was senior to you, then it became much more difficult
to say "no". In other words, the "separation of
powers" that allowed research analysts a great deal of autonomy to pick
and choose which stocks to cover and which not to cover began to be usurped,
primarily by investment bankers, from the mid-1990's on. Also frowned
upon by investment bankers was the publication of any research report that
expressed anything but the most glowing opinion about an investment banking
client.
During the 1990's, the traditional brokerage firm changed from a company
primarily focused on client services (institutional and/or retail) into a
"financial supermarket". Once in the "financial
supermarket" mode, brokerage firms were looking to offer clients a wide
array of services ranging from traditional brokerage services like research
and trading to commercial banking, investment banking, merger/acquisition
advisory, and asset management, among others. The concept of being a
"team player" was widely heralded, with the expectation being that
each person involved would bring all of their particular experience and
expertise to bear, with the primary focus being to get a particular piece of
business done. What an individual research analyst thought about any
particular business transaction was not important. All that was
important was that everyone totally supported the "team effort"
and got the deal done.
In retrospect, it is not surprising that the U.S. brokerage industry now
labors under a cloud of scandal and controversy. Particularly
egregious examples of questionable industry behavior were the low-quality
IPO deals that were brought public during the bubble market of the
1990's. Under the new "team concept" once a decision had
been made at the upper levels of management to pursue a particular business
opportunity, everyone at the firm was expected to march in unquestioning
lockstep until the transaction was completed. Anyone who questioned a
less than "top-flight" transaction was accused of not being a
"team player". Then, in a number of cases, analysts who
persisted in attempting to write factual research reports or resisted
supporting the "low grade" transactions that became common during
the latter part of the 1990's were fired. While all brokerage firm
employees who supported these questionable business transactions must share
in the blame for what happened, analysts are being particularly singled out
because what they said about any particular stock or transaction was
"on the record". Obviously, a published research report can
be dissected and examined word-by-word and sentence-by-sentence long after
all other traces of a "deal gone bad" have long since
vanished.
On the other hand, in many instances, analysts deserve to be blamed for much
of the shoddy research that occurred during the late 1990's. It was
analysts who thought up new and novel valuation measures like backlog to
sales/book to bill ratios, times sales ratios, times operating cash flow
ratios, times free cash flow ratios, and economic value added measures using
unrealistic growth and discount rates when a company's stock price no
longer appeared attractive using established measures like times earnings
per share (the old P/E ratio). It was also analysts who came up
with even more bizarre valuation parameters like market share of an
undefined or unprofitable market, mouse clicks (hits) per web site, and the
number of incremental new subscribers per month regardless of customer
cancellation rates and/or other true cash and profitability
measures.
Although there appears to be enough blame to go around, it is clear that the
"team player" or "team concept" mode of doing business
that was espoused by U.S. brokerage firms during the 1990's made it easy to
silence critics and suppress dissent. It became hard to individually
oppose a large number of "team" members when the analyst did not have
perfect information and foresight, particularly if billions of dollars were
at stake, and if the market was taking the price of a security well above
what the analyst believed was reasonable. Keep in mind that no analyst
could predict with 100% certainty what would happen to the price of any stock
over any given period of time. Finally, when the market price of a
security went against an analyst's deeply held convictions and expectations
in a major way for a prolonged period of time, that analyst would almost
always be plagued by doubts. He or she would keep asking, "What
does the market know that I don't know?" If this went on long
enough, even the most convinced analyst might waver and change his or her
investment opinion, because the belief was that the millions and millions of
people whose combined input went into the making of any given stock's market
price was collectively in possession of more information than the individual
analyst.
Placing blame after any negative occurrence has taken place, particularly if
backed by major fines and/or prison time, will normally prevent the same
thing from happening for some period of time going forward. However,
people forget over time, and the human emotions of fear and greed will once
again lead to market excesses. However, the blame for the extreme
market excesses of the late 1990's should be placed primarily with senior
management persons and brokerage firm legal and compliance departments along
with those individual analysts who acted in a less than professional manner,
and who essentially "sold their soul" to the highest bidder.
Keep in mind that senior management is responsible for all that happens or
fails to happen at their firms. During the decade of the 1990's, they
established the culture that put profit and the "team player"
concept of doing business above ethics, client service, and individual
employee dissent. It was senior management who rewarded
"rogue" analysts and investment bankers with enormous seven and
eight-digit salaries. It was senior management who reined in their
firm's legal and compliance departments, and who turned a blind eye to the
excesses that occurred at their firms during the latter part of the
1990's. It was even senior management, with the help of their
compliance and legal departments, that convinced regulators, during
inspections and audits, that the "Chinese Wall" was firmly
standing and that there was no need to interfere with the raging "bull
market", which at the time, seemed to be making everyone
rich.
Finally, individual investment bankers, analysts, traders, and
brokers all have to look in the mirror and judge whether they honestly
performed their jobs to the best of their ability. Can they honestly
say that they put their clients' interests ahead of their own. Until
the investing public perceives that client interests are once again
paramount, we should not expect a major sustainable stock market recovery to
occur.
Note: Attorney Ken Wood contributed to this material and portions
of an article by Peter L. Aseritis were included.
NETTING OUT THEORY
Also known as the Total Return Theory, this
method of reducing losses is often used by respondent's in arbitration
cases. To do otherwise, states respondent, and to just to consider
losses in one of several accounts is tantamount to "cherrypicking".
Further, defense counsel often attempts to garner gains of long past years
to offset losses in recent periods. Remember the NASD has a six year
eligibility rule and wouldn't respondent be the first one to cut off
"losses" if they occurred more than six years prior to the filing
of the statement of claim.
There is another problem with this netting out
theory. Logically, it follows that claimant doesn't have to complain
about an account that is handled suitably. In other words, you don't
give the broker or brokerage firm accolades or brownie points for doing what
they were supposed to do. They are expected to follow the rules and
recommend suitable trades. That is what a full service broker is paid
to do. Claimants in arbitration then have the right to isolate
the unsuitable portion of an account relationship if significant, and deal
with it separately. This is especially true if that unsuitable portion
is in excess of 10 - 15% of the total entire account relationship. In
other words, as Merrill Lynch properly states, in a moderate account, you
would not be surprised to find 10% to 15% in speculative securities for
complete portfolio diversification.
There is well settled case law regarding the
netting of an account's profits against losses. In Kane v. Shearson,
916 F.2d 643, 646 (11th Cir. 1990), the appellate court affirmed the
trial court's reversal of an arbitration decision that offset the claimant's
losses by his gains from the same unsuitable stock. The court
concluded that "[t]here is no indication that other transactions are
relevant to this calculation at all." the Court further observed
the perverse incentives of such a "netting" theory stating:
"[T]here is no support to be found under federal...law for the
"netting " theory Shearson argues for here...As the district judge
noted, "If the ...methodology espoused by [Shearson] were adopted, it
could serve as a license for broker-dealers to defraud their customers with
impunity up to the point where losses equaled prior gains."
In Randall v. Loftsgarden, 106 S.CT.3143, 3153
(1986), the United States Supreme Court rejected a netting analysis based on
the deterrent purpose of the securities laws: "This deterrent purpose
is ill-served by too rigid insistence on limiting plaintiff's to recovery of
their net economic loss." In a case in the appellant circuit in
California, Nesbit v. McNeil, 896 F.2d 380, 385, 386 (9th Cir,1990)
the appeals court affirmed the trial court's rejection of the netting
argument, stating that "there is no reason to find that [plaintiffs]
should be denied a recovery because their portfolio increased in value,
either because of or in spite of the activities of the defendants, "and
that "gains in portfolio will not offset losses...."
Again in Davis v. Merrill Lynch, 906 F.2d
1206, 1218 (8th Cir. 1990), the federal appeals court, interpreting both
state common law and federal statutory claims, rejected the netting
argument: We disagree with Merrill Lynch's argument that no actual damages
were sustained....The implications of this argument are disturbing. If
we were to adopt Merrill Lynch's view. securities brokers would be free to
churn their customers' accounts with impunithy so long as the net value of
the account did not fall below the amount originally invested.
Finally, in Levine v. Futra, the court similarly rejected a
"netting" defense, stating that "this court holds that
plaintiffs suffered damages even though the investment portfolios incurred a
net gain." In short, no netting may occur. Respondent's
misconduct cannot be rewarded or mitigated by the mere fortuity that prior
transactions may have been profitable.
The above analysis carries significant weight
when the total account relationship while at the subject broker dealer,
substantially under-performed the market. Further, one account or
securities position, in relation to the total account relationship, may be
so egregiously unsuitable, it may rise to the level of rescission as the
proper measure of damages.
THE SUB-PRIME CRISIS
TIME LINE
March 1, 2006 - Sub-prime meltdown begins
May 3, 2006 - Ameriquest Mortgage Co. closes 229 offices and lays off
3,800 employees
June 14, 2007 - U.S. Mortgages enter foreclosures at a record pace
October 1, 2007 - All time record high on the Dow Jones Industrial
Average
January 11, 2008 - Countrywide Financial collapses
February 14, 2008 - Auction Rate Securities market fails - $300 billion
in assets frozen
March 17, 2008 - Bear Stearns, a major Wall Street firm collapses.
Share prices at $30 on March 14, drop to $2 on March 17.
July 11, 2008 - IndyMac Bank collapses
July 23, 2008 - "Death spirals" for Citigroup, Merrill Lynch, Washington
Mutual, etc.
September 8, 2008 - U.S. Government seizes Fannie Mae and Freddie Mac
September15, 2008 - Merrill Lynch avoids total collapse with Bank of
America takeover
September 15, 2008 - Lehman Brothers files biggest bankruptcy in U.S.
history; Record $613 billion of debt
September 16, 2008 - Insurance giant AIG avoids collapse with emergency
bailout of $85 million
September 26, 2008 - Washington Mutual seized by U.S. Gov't.; Biggest
bank failure in U.S. history
September 29, 2008 - Dow Jones plummets a record 777 points as bailout
plan rejected by House
October 7, 2008 - Dow drops 508 points
October 22, 2008 - Dow drops 608 points
November 5, 2008 - Dow drops 477 points
November 6, 2008 - Dow drops 438 points
November 12, 2008 - Dow drops 401 points
November 19, 2008 - Dow drops 423 points
November 20, Dow drops 443 points
FEND
- Securities Expert Witness
Telephone:
(310)641-0377
FAX: (310)649-3663
Email: fendmase@ca.rr.com
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